After a successful career as an editorial designer in Amsterdam – 20 years developing magazines, giving lectures about editorial design and being an art director for many titles (corporate, commercial, non-profit, newspapers...) – Luis moved to Tokyo where he made a career switch and started working as a drawing artist. From Tokyo he draws on different levels: commercially for shops, fashion brands, magazines and mixing his drawings with his designs. Luis is a versatile illustrator with the eye of a designer and the mind of an art director. Used to work in teams, he understands well that the message to be told is the most important thing.
Specialities are: travel, urban, feelings, people, characters, typography and objects. Works both analogical as digital.